What is it?
A collaborative workshop designed to uncover key insights, identify gaps, and build the foundation for a strong marketing strategy. You leave with clarity and direction for a marketing plan that produces measurable results.
Who is it for?
Any company, with particular relevance for:
Solo marketers: You're managing all of marketing with a minimal budget and struggling to prove ROI. This workshop helps you build the case for organizational buy-in, so your efforts get the resources they deserve.
Companies relying on referrals: Business is thriving through word of mouth, but you're hesitant to invest in marketing. Explore how a strategic approach drives sustainable growth without wasting budget.
Not sure which format fits? Answer three quick questions.
Takes about 30 seconds. Or skip straight to the details below.
How many people do marketing work at your company?
Where do most of your customers come from today?
What do you need most right now?
What you get
Both formats follow the same path. The two-day version goes deeper on systems, budget, and campaigns.
One-day workshop
A single intensive session that gets your team aligned on the core of the strategy.
- Pre-workshop discovery call
- Foundations of strategic marketing
- One focused activity (persona, messaging, or funnel map)
- Foundational summary to build your plan from
Two-day workshop
Two collaborative days that take you from the current state to a plan your team can run.
- Everything in the one-day workshop
- Marketing documentation and systems assessment
- Review of existing campaigns for revenue correlation
- Budget and resource allocation review
- Two focused activities, not one
Our Approach
- 01
Pre-workshop discovery
Initial meetings define objectives and review existing brand and marketing materials.
- 02
Foundations of strategic marketing
We teach how marketing strategy principles drive revenue.
- 03
Documentation and systems assessment
Evaluating brand strategy, foundational assets, and technology systems.
- 04
Existing efforts and budget
Analyzing past and current campaigns for revenue correlation, plus team capacity and allocation.
- 05
Focused workshop activity
Persona building, tone of voice, brand messaging, lead flow mapping, marketing objectives, or funnel mapping.
Post-workshop, you receive a foundational summary that becomes the springboard for your strategic marketing plan.
Results from the room
Results from our client engagements, as shown on our Results Page.
Each figure is specific to that client.