The Marketing Effectiveness Assessment

Find the bottleneck quietly capping your growth.

Ten questions. One score out of 100. See whether your strategy, your team, or your marketing engine is holding you back, and get the three moves that will matter most this quarter.

3 minutes Instant results Free, no sales call

Welcome back. Your answers are saved, so you can pick up where you left off.

Paul Kettelle Chris Dennen Rebecca Brady

Built by Branch's strategists from the patterns we see inside growing companies every week.

Start right here Question 1 of 10 · Strategy Clarity

Pick an answer and you're already started. Nine to go.No signup to start
+17%membership retentionYMCA of Pawtucket
+46%grant awardsYMCA of Pawtucket
11sales-ready leads in the first three monthsBuilding Enclosure Science
+126%new website visitorsReceptor

From the team trusted by growing organizations

YMCA of PawtucketReceptorRamblers WayBuilding Enclosure ScienceDKO EngineeringHolonLevy & Blackman LLPWright's Dairy Farm & BakeryDuffy EngineeringThompson & LichtnerMockingbird GalleryPeterson Contemporary Art
What you walk away with

Three minutes in. A clear answer out.

No fluff report, no 40-page PDF. Just the three things a leadership team needs to decide where to focus next.

72

Your score, out of 100

One number that tells you how well your marketing is set up to produce growth, and which of four tiers you're in.

Bottleneck

The exact bottleneck

Strategy clarity, team alignment, and your execution engine, each scored on its own so you can see which one is holding the others back.

Your three next moves

Specific, ranked recommendations matched to your weakest areas. Useful whether or not you ever talk to us.

Why a bottleneck, not a checklist

Growth only flows as fast as the narrowest pipe.

Most companies we meet aren't short on effort. One of three things is choking the flow, and more spend on the other two won't fix it. Tap a stage to see what happens.

Strategy ClarityTeam AlignmentExecution Engine
Revenue →
Bottleneck in:

3 questions

Strategy Clarity

Is your direction written down, understood, and focused on the customers who buy fastest and stay longest?

Sounds familiar?"Ask five of us where we're headed and you'll get five answers."
3 questions

Team Alignment

Do decisions turn into action? Are sales and marketing running one play, with priorities everyone can name?

Sounds familiar?"Didn't we decide this last month? Why are we discussing it again?"
4 questions

Execution Engine

Can you trace a customer from first touch to closed deal, follow up fast, and know which spend is working?

Sounds familiar?"We're spending on marketing. I couldn't tell you what's working."
How it works

Faster than your next coffee run.

1

Answer 10 questions

Multiple choice, no homework, no prep. Go with your gut.

2

See your score instantly

Your overall score, your tier, and all three areas scored on the spot.

3

Get your three moves

Ranked next steps on screen, plus a copy in your inbox to share with your team.

Four tiers

Where will you land?

Every score falls into one of four tiers. Each comes with its own diagnosis and its own next moves.

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0406585100
“

We never would have gotten as far as we are today with our future-forward planning without Branch coaching us along the way.

Kate MessierVP of Marketing & Development, YMCA of Pawtucket
“

The partnership resulted in clear direction on how to best market our services, as well as in the execution and rollout of highly structured sales and marketing plans.

Seth IzziVP of Business Development, Building Enclosure Science
“

They know their stuff and excel at the rewarding (but sometimes challenging) work of aligning teams and implementing change.

Kristen SweeneyCEO, Every Little Word
Good questions

Before you start

Is it really free?
Yes. No credit card, no trial, and no sales call unless you ask for one. We built it because the first conversation goes better when everyone can see the same picture.
How long does it take?
About three minutes. Ten multiple-choice questions, and your score appears the moment you finish. If you step away, your answers are saved on this device so you can pick up where you left off.
Who is it for?
Owners, CEOs, and marketing leaders at growing companies and nonprofits. It works best when the person answering can see across strategy, the team, and the numbers.
What do you do with my email?
We send you a copy of your results and a few short follow-up notes matched to your tier. You can unsubscribe from anything, anytime, and we never share your information.
How is the score calculated?
Each answer is worth 0 to 3 points. Your overall score is your total as a percentage, from 0 to 100. Strategy Clarity, Team Alignment, and Execution Engine are each scored the same way, and your lowest area is your bottleneck.
What if my score is low?
Then you've found the most useful thing on this page. A low score usually means effort is leaking, not that the team isn't working hard. Your three moves tell you where to start, and they're yours to use with or without us.
Free · 3 minutes · Instant results

Three minutes from now, you'll know where to focus.

Stop guessing which part of your marketing to fix first. Get your score, find your bottleneck, and walk away with a plan.

No credit card. No sales call unless you ask for one.
Where is your growth stuck? Find out in 3 minutes.
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