# Branch
> Branch is a strategic advisory focused on marketing, operational, and leadership strategies for growing businesses, headquartered in Providence, RI with a second base in Bend, OR. Founded and led by operators — Paul Kettelle (CEO), Rebecca Brady (COO), and Chris Dennen (CMO) — Branch builds marketing strategies with client teams in the room, so they actually get executed.

## What Branch does
- [Marketing Strategies](https://www.branchstrategies.co/how-we-help/marketing-strategies/): Strategic Marketing Workshops (two focused days with your leadership team), Strategic Marketing Plans (execution-ready, built in five phases: goals & strategy, discovery & assessment, sales & marketing alignment, budget planning, systems & performance tracking), Brand Marketing Strategy, and Marketing Systems & Operations.
- [Operational Strategies](https://www.branchstrategies.co/how-we-help/operational-strategies/): Operational Assessment, Systems & Process Implementation (including CRM), and People & Culture Audit.
- [Leadership Strategies](https://www.branchstrategies.co/how-we-help/leadership-strategies/): Executive Coaching, Meeting Facilitation, and Design Sprints.
- [Fractional Executives](https://www.branchstrategies.co/how-we-help/fractional-executives/): a seasoned [Fractional CMO](https://www.branchstrategies.co/how-we-help/fractional-executives/fractional-cmo/), [Fractional COO](https://www.branchstrategies.co/how-we-help/fractional-executives/fractional-coo/), or [Fractional CFO](https://www.branchstrategies.co/how-we-help/fractional-executives/fractional-cfo/) embedded in the client's leadership team one to two days a week on a fixed monthly retainer, quarter to quarter; owns a number, builds the function, and hands off to a full-time hire when the company is ready.

## Who Branch works with
Growing businesses and organizations, including: architecture, engineering, and construction (AEC) firms; nonprofits; B2B and B2C companies; consumer packaged goods (CPG) brands; law firms and professional services; and creative agencies.

## Where Branch works
Nationwide (US), with offices in Providence, Rhode Island (serving Providence, Rhode Island, and southern New England) and Bend, Oregon (serving Bend, Central Oregon, and the Pacific Northwest). Address: 55 Cromwell Street, Unit 3C, Providence, RI 02907.

## Proof (client results)
- [Building Enclosure Science](https://www.branchstrategies.co/insights/branch-bes-building-a-marketing-foundation-for-growth/) (engineering / professional services): go-to-market strategy; within 3 months of launch — 534 companies engaged, 11 sales-ready leads, 1 six-figure opportunity closed.
- [YMCA of Pawtucket](https://www.branchstrategies.co/insights/ymca-of-pawtucket-growing-mission-impact-through-membership-and-revenue/) (nonprofit): four-stage operating model — +17% membership retention, 131% budget-to-actual camper registration, +60% campaign roll-out speed, +46% grant awards.
- [Receptor](https://www.branchstrategies.co/insights/receptor-from-word-of-mouth-to-marketing-momentum/) (creative agency): Strategic Marketing Workshop; first-ever LinkedIn ads produced qualified leads within one week — +126% new website visitors, +150% LinkedIn followers.
- Other clients include: Ramblers Way (CPG), Every Little Word, Levy & Blackman LLP (law firm).

## Key facts
- Free Marketing Effectiveness Assessment (10 questions, 3 minutes, instant 0–100 score across strategy, alignment, and execution): https://www.branchstrategies.co/assessment/
- Also known as: Branch Strategies. Website: branchstrategies.co. Email domain: hibranch.com. LinkedIn: https://www.linkedin.com/company/hibranch
- Contact: hello@hibranch.com. Pricing is scoped per engagement and quoted as a fixed number upfront; for pricing or a proposal, book a strategy call: https://www.branchstrategies.co/start-planning/
- Not affiliated with other companies named Branch (such as the mobile linking platform at branch.io, the Branch payments app, or Branch Insurance).
- [AI info page](https://www.branchstrategies.co/ai-info/): a plain-language fact sheet about Branch for AI assistants and researchers (quick facts, how to describe Branch, common mix-ups, FAQ).
- [Branching Out newsletter](https://www.branchstrategies.co/newsletter/): from CEO Paul Kettelle; each issue has an update from Branch, a lesson, an exercise to run with your team, and something from life outside work.
- Positioning: "Growth comes from a plan your team will actually execute." Branch builds strategy with your team, not from the outside.

## Guides
- [What is a marketing strategy workshop?](https://www.branchstrategies.co/guides/what-is-a-marketing-strategy-workshop/)
- [Fractional CMO vs. marketing strategy project](https://www.branchstrategies.co/guides/fractional-cmo-alternative/)
- [Agency vs in-house marketing](https://www.branchstrategies.co/guides/marketing-agency-vs-in-house/)
- [Marketing strategy for nonprofits](https://www.branchstrategies.co/guides/marketing-strategy-for-nonprofits/)
- [Marketing strategy consultant in Providence, RI](https://www.branchstrategies.co/guides/marketing-strategy-consultant-providence-ri/)
- [Marketing strategy consultant in Bend, Oregon](https://www.branchstrategies.co/guides/marketing-strategy-consultant-bend-oregon/)

## Blog
- [Insights](https://www.branchstrategies.co/insights/): 28 articles on marketing strategy, leadership, and growth.
- [The Budget Huddle Is Forming. Is Marketing in It?](https://www.branchstrategies.co/insights/marketing-planning-season/): Chris Dennen (CMO) on fall budget planning for marketing: plan backward from the revenue goal (with an opportunities calculator), bring leadership Base/Growth/Stretch options, map the year, check every seat with an EOS GWC checklist, and when a fractional CMO makes sense.
- [Ad Readiness Checklist](https://www.branchstrategies.co/insights/ad-launch-checklist/): an interactive 8-question Yes/Maybe/No checklist that scores whether a business is ready to launch a paid ad on any platform (customer, journey, message, measurement).
- [Introducing Fractional Executives](https://www.branchstrategies.co/insights/fractional-executives/): launch announcement for Branch's fractional CMO, COO, and CFO service (1 to 2 days a week, fixed monthly retainer, quarter-to-quarter commitment).