I recently led a client through a role mapping exercise as part of a larger strategic planning session. We started by listing every role in the company and the four or five core responsibilities under each. Then we put names in the seats. Some roles had one person. Others had three. And a few names showed up again and again, which told us just how stretched some team members are right now.
Tap a name to see every seat they fill
Leadership
Sales
Marketing
Operations
Finance & HR
Once every seat had a name, we ran each person through GWC: Gets it, Wants it, Capacity to do it. Next to every name, we marked a G, a W, a C, or nothing at all.
For those who are unfamiliar, GWC is a tool from the Entrepreneurial Operating System (EOS), which Branch uses to help teams (including our own) stay focused, build alignment, and hit their goals. Each letter is a yes or no question, and a person needs a yes on all three to be in the right seat. As I was preparing for this meeting, I realized something. This framework works just as well for the people in your personal life as it does for the people on your payroll. Stay with me here.
Finding the right person for the right role is a lot like dating, and our biases and blind spots make both harder than they need to be. One pattern I see consistently: a high performer gets promoted into management, usually without any additional training. They were great at doing the work, so everyone assumes they’ll be great at leading the people who do the work. Then they flounder. It’s not because they lack talent. It’s because nobody asked whether they were right for this seat.
Dating works the same way. We like someone. They have the same interests. Same politics. They like dogs (honestly, this one is non-negotiable). Those are the boxes we check first. But chemistry isn’t compatibility, and potential isn’t readiness. Someone can look perfect on paper and still be wrong for the role. So how does GWC work, and what does it have to do with your team and your love life?
- Same interests
- Same politics
- Likes dogs (non-negotiable)
- Gets it
- Wants it
- Capacity to do it
Chemistry isn’t compatibility,
and potential isn’t readiness.
GG: Gets it
First question: does this person understand the role, the responsibilities, and the expectations? It’s tempting to put this one entirely on the candidate. You either get it or you don’t. But, as a business leader and someone who has done enough therapy to be self-aware, I see my responsibility here too. Have I made my expectations clear? Have I explained what I need, how and why I need it, and how we’ll measure it? A job description is not the same as sitting down and walking someone through what success looks like. In the same way, a dating profile that says “looking for something real” is not the same as saying, out loud, that you want a committed relationship and a partner who makes you feel emotionally safe. Do your part to be understood. But if you’ve done that and they still don’t get it, they’re not the right fit.
WW: Wants it
Next: does this person actually want the role? Someone can be great at something and still hate doing it. Regardless of title, salary, or benefits, do they want to show up for the day-to-day work the seat requires? If not, they’re in the wrong seat, and they’ll make themselves (and everyone around them) miserable.
In dating, it’s the same question. Do they want to show up the way you want and need them to? Do they want a committed relationship? Here’s the hard truth: you have very little leverage on this one. No amount of motivation, incentive, or “but if they could just see how good this could be” will make someone want something they don’t. We’ve all been there. Some of us more than they’d care to admit.
CC: Capacity to do it
Finally: does this person have the time, the skills, and the emotional, physical, and intellectual bandwidth to do the job? Someone can get the role and want the role and still fail because they simply don’t have room for it.
At work, if capacity is the only “no,” you have options. If it’s a skills gap, coaching or training may close it. If it’s a bandwidth problem, look at the seat itself. You may have piled too many responsibilities onto one role. (Remember those repeat names that kept showing up on the chart?)
In dating, capacity is the one we’re most likely to talk ourselves out of seeing. Does this person have room in their life for the relationship you want? If quality time matters to you and they live across the country, will that actually feel fulfilling? Are they emotionally available, or only available in theory? If the answer is no, they aren’t the right person for you. Not right now, and maybe not ever.
Yes, yes, yes, or no
GWC only works if you’re honest. It’s yes across the board. Not maybe. Not mostly. Not “they’ll get there.” One no is a no.
Run your own GWC
Do they understand the role, the responsibilities, and the expectations?
Do they want to show up for the day-to-day work the seat requires?
Do they have the time, the skills, and the bandwidth to do the job?
Yes or No only.
But a no for this seat doesn’t mean there’s no place for them. Sometimes you can move someone into a seat where they do get it, want it, and have the capacity to do it. The person who isn’t right as a partner might be a fantastic friend. The high performer who struggled as a manager might thrive as a senior individual contributor. You can also reshape the role to fit the person, but proceed with caution. I rarely think that’s the right answer, at work or in love. And sometimes, someone needs to leave the organization entirely because there’s no seat for them or they aren’t a culture fit. That’s not failure. That’s clarity.
Move them to a new seat
- At work
- The struggling manager thrives as a senior individual contributor.
- In dating
- The wrong partner turns out to be a fantastic friend.
Reshape the role
Proceed with cautionRarely the right answer, at work or in love.
Part ways
No seat for them, or not a culture fit.
That’s not failure. That’s clarity.
Whether you’re filling an executive seat or deciding who gets your Friday nights, the most important thing is radical honesty with yourself and with the other person. Ask early: do they get it, do they want it, and do they have the capacity to do it? Your future self will thank you.
