What is it?
A two-day collaborative workshop designed to uncover key insights, identify gaps, and build the foundation for a strong marketing strategy. The sessions provide clarity and direction for developing a marketing plan that produces measurable results.
Who is it for?
The workshop serves any company, with particular relevance for:
Solo Marketers: Individuals managing all marketing responsibilities with minimal budget face challenges proving ROI. This workshop helps build a case for organizational buy-in, ensuring your marketing efforts get the resources they deserve.
Companies relying on referrals: Businesses thriving through word-of-mouth but hesitant about marketing investment can explore how a strategic marketing approach can drive sustainable growth without wasting your budget.
Our Approach
- Pre-Workshop Discovery: Initial meetings define objectives and review existing brand and marketing materials
- Foundations of Strategic Marketing: Teaching how marketing strategy principles drive revenue
- Marketing Documentation and Systems Assessment: Evaluating brand strategy, foundational assets, and technology systems
- Existing Marketing Efforts: Analyzing past and current campaigns for revenue correlation
- Budget and Resources: Assessing team capacity and allocation efficiency
- Workshop Activity: Focused work on persona building, tone of voice, brand messaging, lead flow mapping, marketing objectives, or funnel mapping
Post-workshop, participants receive a foundational summary that can act as the springboard for your company's strategic marketing plan.