Fractional Executives · CMO

A CMO who owns the pipeline, not the deck.

Senior marketing leadership embedded in your leadership team one to two days a week. Positioning, plan, budget, team, and a pipeline number reported every week.

Book a 15-minute call

What your fractional CMO owns

Not a consultant with recommendations. A leader with a number.

  • Positioning and message: one thing, said everywhere, that your best customers actually care about
  • The marketing plan and budget, with named owners and dates your team can execute
  • Pipeline: lead volume, conversion, and cost per opportunity on the weekly scorecard
  • The team and vendors: who to hire, who to coach, and what to stop paying for
Positioning and messaging work on the wall
Is This You

Signs you need one

Marketing reports activity, not revenue

Posts, emails, and events get counted. Nobody can tie any of it to a closed deal.

Growth still runs on the founder's network

New business shows up through relationships, which means it is capped by a few calendars.

Agencies gave you deliverables, not direction

You have a website, a deck, and a content calendar. You do not have a strategy anyone owns.

You need a CMO's judgment, not a CMO's salary

The decisions are executive-level. The volume of work is not, yet.

The First 90 Days

What happens before you decide to keep going

1

Days 1 to 30

Audit the funnel, call five customers you want more of, and write the one-sentence answer to who you are for and why you win.

2

Days 31 to 60

Plan, budget, and scorecard in place. First campaigns live. Vendors reviewed and either redirected or cut.

3

Days 61 to 90

Weekly cadence running. Team hired or reassigned. First honest read on pipeline, cost per lead, and what to double down on.

Chris Dennen
Who You'll Work With

Chris Dennen

Co-Founder · CMO

Chris leads marketing at Branch and has built and run in-house marketing teams for growing companies. He's the one in your leadership meeting.

1 to 2 days a weekFixed monthly retainerQuarter to quarter commitment
Questions We Hear a Lot

Straight answers

Do you execute the marketing too?
Your fractional CMO leads it. Execution is done by your team, your vendors, or Branch where it makes sense, and the CMO decides which. You are never buying hours of someone else's content calendar.
What if we have a marketing manager already?
Good. A fractional CMO makes that person more effective, not redundant. Most marketing managers are executing without direction; this gives them a leader.
How is this different from your strategy workshop?
The workshop produces the plan in two days. A fractional CMO produces the plan and then runs it with you, week after week, until it works.

Looking at the other seats? Compare all three fractional roles.

Marketing should be able to explain itself.

Fifteen minutes with Chris. Bring your numbers, or bring the fact that you don't have any.

Book a 15-minute call